3 host nations · 48 teams · 104 matches · 39 days · 1.6B global fans watching the beautiful game
World Cup Engine injects Search's AI Mode at the epicenter of the world's biggest sports moment by bringing together AI, media and creative to answer fans' complex, personalized and, often, strange questions.
50+ Veo OMNI-Generated + Gemini Prompt-Inspired Queries in Collaboration with WPP HeX AI Studio
Using Burson's Proprietary OCR Technology on Meta and TikTok
Search × Gemini Lift
Trafficking and Activating Directly Through WPP Open
Everyday, Jul 7 → Jul 19
7 execution pairs following the Canadian matches
8+ Agents Working Together to Find Insights from Social Conversations
Canada · USA
News, Social Trends, Game Results — All in One Place